Twitter campaign launched after TV segment featured far-right MPs
A campaign initiated on Twitter has prompted numerous sponsors of a television segment featuring Golden Dawn officials to respond to consumer concerns.
The campaign was launched after Skai TV’s Yiorgos Tragkas hosted four Golden Dawn MPs on his “Sniper” show on April 7. Following @ypopto_mousi’s call to boycott companies that advertsise on shows giving air time to the far-right party, a campaign emerged under the hashtag #xa_advertising. Soon, advertisers received hundreds of complaints.
Most of the companies - including WIND Ellas, Coca-Cola Tria Epsilon, Novartis Hellas, Lidl Hellas, among others - have stated they were previously unaware of the content featured on the show and, in some cases, that they will seek to not sponsor future similar segments. …