I don’t care whether it’s ello or sgrouples or FriendFace or app.net or whatever, I am not joining another walled-in social network owned by a single organization. I already have enough of those.
Remember, Facebook used to be ad-free, somewhat closed, had no data mining, and didn’t force you to sign up with your real name. Then they decided they had to make money, and their only resource was a captive user base.
Twitter used to be ad-free with no data mining, and it used to be open so anyone could write clients for it. Then they decided they had to make money, and that meant making sure clients showed ads properly, and that meant locking out your favorite Twitter client and showing you posts that nobody had retweeted.
Go back even further into the past, and LiveJournal used to be run by a small team of people who were directly engaged with their user base. Then they sold out to a company who didn’t care, who sold out to a Russian company who were in it for the money.
Make no mistake, this cycle will repeat itself with ello and all the other closed-off single-provider social networks. …