The biggest of the big tobacco companies, RJ Reynolds, which also owns the fast-growing e-cig brand Vuse, is trying real hard to convince lawmakers to ban vaping. That might sound ass-backwards, but it isn’t. The firm is almost certainly hoping to stymie the competition by making sure its disposable “cigalikes” pass regulations but the refillable mods you find at your local vape shop don’t.
Reynolds submitted a 119-document to the Food and Drug Administration arguing to ban “open system” vaporizers and flavored products, the Winston-Salem Journal reported. Those are the DIY mods that come with tanks you fill yourself with the e-liquid of your choice. Reynolds is in the process of acquiring Lorillard, the tobacco company that owns the top-selling e-cig brand, Blu eCigs, though as of now doesn’t plan to keep Blu as part of the deal.
The firm argues that there’s no way to safely regulate the liquid people are vaping or ban flavors that arguably appeal to kids. Disposable e-cigs, on the other hand, come pre-loaded so it’s easy for a company to control ingredients and limit flavors.
That’s certainly true, but it’s not the whole story. Outright banning refillable vaporizers would effectively wipe out (or drive underground) an entire booming industry of flavored juices and personalized mods in favor of big tobacco’s inferior products. (Seriously, those nic sticks are gross.) …